5 Brands Doing Sustainable Fashion Right

Posted on July 31st, 2020 04:35 PM

Did you know the fashion industry is the second-largest consumer of the world’s water supply and releases around 10% of the global greenhouse gas emissions (source) To put that in perspective, that’s more emissions than all the international flights and maritime shipping combined.

Fast fashion might make shopping for clothes more affordable, but all those runway trends come at an environmental cost. Imagine if the clothes you chose to wear actually benefited the environment while making you look chic and stylish. This season if shopping for your wedding trousseau or simply restyling your wardrobe, consider these 5 unique slow fashion brands:

Doodlage by Kriti Tula

This brand brings holistic sustainability to life in every piece of clothing. Designed from factory waste, every garment at Doodlage is unique because it is put together using tiny to large pieces of scrap material that would otherwise end up in a landfill. The brand follows a strict zero-waste policy using further leftover fabric to make fringes, buttons, beads and edgy patchwork.

Aslee by Zoya and Nitij

The brand that promotes three of the most sustainable fabrics in terms of water consumption and easy growth, here you can buy casual wear and accessories made of bamboo, hemp and nettle fabric, all of which are native to the Himalayan region. The brand joins hands with indigenous Himalayan communities who are involved in every step of the supply chain from harvesting to manufacturing of the fabrics.

Adah is an ethical, zero waste, handloom fashion brand. Nothing goes into the bins at this production house, as every loose end is upcycled to create earrings, diaries, hair scrunchies, bows, hanger covers and more. If you are worried about affordability they have a special section on their e-store where everything is under 999, all of it sustainable.

We Wear Equal by Preeta Chaudhuri Ghoshal

This sustainable underwear brand sources all its raw materials from the dead stock, end rolls, cut pieces and scraps of an export house that is also GOTS certified. So in the manufacturing of their comfortable underwear, no new or virgin fabric is produced. These fabrics would end up in landfills or burnt if not utilized. The best part is that this is a ‘Body Positive’ brand with a wide variety of styles and sizes (ranging from XS-4XL) for every Indian body type. 

The Okhai Community

Okhai offers handcrafted apparel and lifestyle products created by rural artisans from across India. These artisans are gifted with the talent and traditional skills to craft exquisite designs in styles that are unique to their culture and heritage. Okhai products use mirror work, patchwork, and embroidery created as a vibrant expression of the rural way of life, their rituals, and their legends. The brand also empowers rural and semi-urban women. 

While this is a list of just 5 brands, there are many more out there doing sustainable fashion right in their own unique way. We are happy to be curating a box of personal care goodness through Verth to compliment this industry. The switch is not sudden but slow, all you need to do is make up your mind to begin.

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