The need for a sustainable lifestyle is ever emerging. We all want to preserve what belongs to us for our offspring, then why not the Earth and its resources? Most member states have ratified the United Nations’ convention on the adoption of Sustainable Development, but have we implemented it in our everyday lives?
Shreya Kothari and Renata Millett’s brand Verth is inspired by the phrase ‘we are Earth’ and is a zero plastic subscription box company. The aim is straightforward; to help people make the sustainable switch without burning a hole in their pockets. The want to live an eco-friendlier life is often dismissed by the price tags on the products – this is where Verth comes in. You can customize a box for yourself or your loved ones and all of it starting at just 799/-. Now isn’t that a steal?
Apart from providing you with an eco-friendly, zero plastic box at an affordable price, Shreya and Renata have also been trying to connect to smaller brands across the country with a mix of known brands. They help these brands sell their products on Verth’s website and increase their business. This allows consumers to choose the identical product from multiple brands depending on the quality and price of the product. They also allow you to buy individual products at an affordable price. The stocking and shipping of particular goods are undertaken by Verth to decrease the shipping cost and ensure zero plastic packaging.
Often when you are trying to establish a business, the need to make profits overpowers everything else. Still, Shreya and Renata haven’t let that sway them away from their original goal. They realized that most of their earnings come from corporate gifting solutions, and hence, they focused on covering up for other products that hardly fetched any profits, setting a balance in the company’s revenue model and help them keep up with the excellent work.
This is an interesting subscription box with daily essentials and accessories from various homegrown brands and artisans. The curated box with 5-6 handpicked eco-conscious products are delivered right to your doorstep. You can either try one box or subscribe for a year (six boxes), for six months (three boxes) or curate your own box by choosing from a wide range of products. From the products to packaging there is no single-use plastic. Choose from the Men's Box, Wellness Kit, Starter Eco-friendly Box, Zerowaste Kitchen Box, Eco-friendly Kids Kit and Festival Box. Their ‘Sorted for Summer’ box containing bathing soap, sugar scrub cubes, natural deodorant, aloe vera gel, foldable jute bag and a collapsible stainless steel tumbler is a hit.
Price: Rs 799 onwards
To order: Call +91 8879488819/9769156099 or write to firstname.lastname@example.org
“It’s a good practice to question where your products are coming from and where they will eventually end up. As far as possible, look for products that come with biodegradable or no packaging at all, like choosing shampoo bars instead of shampoo bottles,” suggests Renata Millett and Shreya Kothari, Founding Partners, Verth, a brand that curates plastic-free, reusable and biodegradable products from homegrown brands and artisans. Their zero-waste boxes help you make an easy switch in the kitchen and bathroom, two places where the most waste is generated. You can also make your own home cleaners, often used peels from what would end up being kitchen waste. Switching to menstrual cups can reduce sanitary waste in landfills significantly.
LBB recommends the Verth Box. They say, 'I love subscription boxes because they’re like sending yourself a gift. Not knowing what’s inside the box really ups the anticipation and the surprise is always welcome (those 9 other deliveries this week were definitely not a surprise, though.) Verth is a new subscription box service that sends specially curated, sustainable products to make it a little easier for us to make the switch to a green and clean life."
The quest for the perfect gift – the shining box with just the right bow, just the right packaging, and just the most useful, intentional, sustainable, fashionable, affordable, and loveable item inside – is still on and by the looks of it, with the innumerable permutations and combinations, is going to be on for a little while.
Homegrown shares an exclusive list of 100 Indian brands that can be considered while gifting. Verth is placed under the category of sustainable gifts and they say this list will help you pick just the right gift calling it the century’s biggest gifting guide.
When we talk about sustainable living, most people assume it to be an expensive affair, when in reality it is just the opposite. Conscious consumption not only saves you money, but it can also expand your horizons too. Simply put, when you live a sustainable life, you minimise your impact on the natural world. The practice begins right in your homes with small switches and mindful consumption. Verth and Indian Express share some simple ways in which this is possible.
The call for adoption of sustainable development has been happening since the late 1990s. Since the United Nations’ call for a cut in global carbon emissions and adoption of Sustainable Development Goals, the increased awareness of climate change and plastic pollution have led to the creation of conscious consumption. However, it is still insignificant compared to mass consumerist culture that is being practised by a major part of the world’s population. Eco-conscious consumers are increasingly making the shift from mass produced to eco-friendly goods in order to reduce the harm caused to the environment. However, anyone who has tried to make a switch to a more sustainable lifestyle has often hit the ‘affordability’ roadblock.
Verth, a brand inspired by the "We Are Earth" phrase, is a unique venture that is very relevant to the current scenario. The world is slowly becoming more aware about the benefits of sustainable living, and this is exactly what Verth wants to deliver to its audience- easy and affordable access to an eco-friendly way of life. For this, it has curated a product list, that ranges from accessories to daily essentials, all put into what they call 'The Verth Box.'
The box is the first zero-plastic and eco-friendly subscription box and has five to six handpicked eco-friendly products, which they will deliver to your home. This subscription box will allow you to practice a healthier, more mindful lifestyle, and also help contribute to saving the earth. For instance, this month's Verth Box includes 'An Artisan Bamboo Toothbrush,' 'Surprise Elements Body Butter,' 'The Switch Fix Shampoo Bar,' 'Artisan Tote Bag,' and 'Minimo Metal Straw Hat.' Priced at just Rs 699, the contents of the box keep changing from month to month.
Climate change is a real threat to our planet and to the existence of humanity. Sitting in our homes, we may not be able to make a significant contribution to the fight against climate change, but we can do something. In 2020, sustainable living is the need of the hour, and that is something we can all do from the comfort of our homes. And it’s not even tough to do anymore.
There are several brands, including Indian, which promote sustainable living through their products and services. While the motivation of doing your bit to save the planet should be enough, there’s more to tempt you towards choosing such brands. Their products are always unique, and the concept attached to the brand is always interesting and memorable.
All About Eve recently started a unique movement to promote small businesses in the wake of the economic fallout of COVID-19. As part of this campaign, we’ve been trying to help small businesses in India, who will feel the brunt of the slowdown the most. And we’ve discovered some real gems, including brands that promote a sustainable lifestyle. Check out some of our favourites.
The Verth box is a bi-monthly curation of four to five handpicked, eco-conscious products that are delivered right to your doorstep. The brand is India’s first sustainable subscription box, and their aim is to make sustainable lifestyle fun and affordable.
Verth has a zero plastic policy which includes their packaging. The brand claims to be the most affordable sustainable and eco-friendly brand out there, with 5 products priced at INR 699 only.
Impulsive shopping & irresistible discounts, let’s agree to the fact that most of us are guilty hoarders. Imagine a world where people first considered reusing things, before every new purchase. This year, when UNESCO declared that the theme for ‘World Education Day’ would focus on Education for the People, Planet & Peace, Verth India, a sustainable lifestyle brand organised ‘Access to Excess’- a week long sustainable swap in collaboration with Café Quaint at Jawahar Kala Kendra. Here people could visit and drop by books, stationary and accessories they no longer use or have never used and pick something interesting from the collection in exchange.
The event witnessed an overwhelming response, as people dropped in from various corners of the pink city. Around 100 books, 60 stationery items and 35 accessories were successfully collected & swapped through the drive. The book collection box was an assortment of famous authors including Agatha Christie, Rupi Kaur, Paulo Choehlo, along with study material and encyclopedias. The accessory box was a colourful palate of handbags, clutches, earrings, beauty products, crayons, oil pastels, bathing salts and unused clothes.
Verth India, as a brand believes and stands for living a sustainable lifestyle with minimum impact to the planet Earth. “We chose to collaborate with Café Quaint as our ethos & vision mirror each other. Our efforts are driven towards making sustainable living the only way of living, reducing the waste we create and the impact we leave through our actions”, said the founders of Verth India. Café Quaint is a one of a kind café in Jaipur, known for its organic and zero waste approach.
The swap drive was organized from 18th January to 25th January to celebrate World Education Day. The event did not involve any commercials or tickets to participate and had just one motive, to bring people to give and pick something useful from what’s otherwise ‘excess’, with a plea to Reuse, Reduce, Recycle and evolve.