Wild Ideas is an innovative brand that empowers women to manufacture hand-made organic products using high-quality plant seeds, oils, leaves and fibres. The brand speaks of the tireless effort of a community-based cooperative of disadvantaged women from rural Tiruvannamalai in Tamil Nadu. What began as a sustainable rural livelihood project in 2014 soon grew to a well-loved and well-received brand that allowed these women to stand on their own feet and find economic independence despite their trying circumstances.
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